What is Logistics?

what-is-logistics

Logistics is a word we hear quite often these days, often in relation to global commerce.  It used to be a term reserved for the military, referring to how they moved people and supplies around the country and the globe.  Now, it seems to be almost a catchphrase, used in all areas of business. But what does it really mean?

What It Is

Logistics is the planning involved with getting goods from producer to consumer, moving goods through the supply chain.  It’s a two-pronged approach, one consisting of the transportation of freight storage of freight along its journey and the other dealing with its storage. 

 The objective of logistics is to ensure that the journey is completed in a timely and cost-effective manner.  Large retailers like Target and Walmart own parts of their own logistics, evident by their trucks on the highways while smaller companies use Third Party Logistics firms (3PLs) like FedEx, UPS, and DHL.  You give them your product and they find the most efficient and quick route to get it to its destination. 3PLs work to integrate with your own processes to have seamless delivery of goods.  

Logistics is generally made up of transportation and warehouses.  Think about where a product comes from. A product from Japan would cross an ocean on a boat or plane, and when it lands in the U.S., it may be loaded on another plane, a truck, or a train, maybe more than once along the way before it reaches its destination somewhere else in the U.S.  It may sit in storage in a shipping container at its port of entry before it begins its state-bound journey, and it may have to sit in warehouses for a period of time. It may take one vehicle or be transferred to several modes of transportation along the route. Logistics will sort it all out.  It is not a single service, but rather, a group of activities, links in a chain, that take a product from completion to the hands of the consumer. 

Freight may sit in a warehouse for some time, for example, an Amazon fulfillment center.  Freight comes in from all over the world and is housed until consumers log on and order it.  Warehouses have their own logistics to get the product from shelf to truck, using manned forklifts or driverless forklifts and robots.

Why is it important?

Speedy and efficient delivery has always been important to any company’s bottom line, but Amazon’s famous 2-day delivery promise for Prime members has changed consumers’ expectations.  In order to compete, retailers need to figure out how to provide customers with inexpensive, fast delivery. It’s all about streamlining and creating the most effective processes.

Are Freight Brokers the same as Logistics Providers?

Not really.  Freight brokers are intermediaries for shippers and carriers.  They line up transportation that will take the freight from the shipper to its destination, negotiate rates, track the freight in transit and handle any problems that crop up along the way.  Freight brokers deal with the transportation side of things.

Logistics providers deal with the transportation of freight―in fact, they often hire freight brokers for this―but they also plan and organize warehousing products when needed as part of the supply chain.

Using a freight broker to move their product allows shippers to be able to dedicate more time to other aspects of their businesses.  Using a freight broker can be a cost-effective solution to growing a business.  

Direct Freight is an essential tool for shippers, freight brokers, and carriers.  It allows users to post or find trucks and includes many features that will help move freight smoothly and efficiently.  Go to DirectFreight.com today to find out more.

What Makes a Load “High-Quality”?

what-makes-a-load-high-quality

Not all loads are profitable.  Fuel costs, competition, and freight type can all impact the shipment rate.  If you’re not careful, you could end up in the red, the load costing more than it’s bringing in.  How do you know? How do you pick a high-quality load that’s going to be the most profitable?

The value of a load is what it pays.  However, there’s so much more to take into consideration than how much it’s going to pay.  A “high-quality load” is one that not only pays well but isn’t going to have added costs, added work, or increased risk.  By looking at the whole picture, you can better judge the quality of the load before committing to it.  

Is a Load High-Quality?

To understand the quality of the load, there are several questions that should be asked.

What is the pay? 

 Simple and straightforward.  Look at how much the load pays per mile.

Does the freight lane make sense for me?  

The freight lane is the freight going into and coming out of an area.  If it is balanced, it means there is an equal amount of freight going in and coming out.  Freight brokers will aim for a balanced freight lane because it means they’ll be able to eliminate deadhead miles and truckers should look at this too.

Is it a good rate for that particular lane?  

Remember, if it seems too good to be true, it probably is.  Do some comparison shopping.

What is the competition like in this lane?

Load boards can tell you the number of trucks in the area.  If there is little competition, you’ll be able to negotiate a better rate.

What are fuel costs?

If fuel costs are high, there’s less profit and you’ll need to demand higher pay.

What is the load weight?

Heavier loads eat up more fuel.

Is there extra work involved?

Sometimes loads require a lot more work than anticipated.  “Tarping” is a good example of this and in fact, it’s a deal-breaker for many truckers.  Tarping is when large, heavy tarp must be placed over a load on a flatbed truck. It’s hard work, and it’s dangerous, and most truckers hate doing it.  Shippers generally understand this and will add tarp pay so make sure if you take a job that involves tarping that they pay you for the extra work. (Sometimes shipping have machines that tarp the freight on the truck for you.  Use it. It’ll make the process much quicker and easier.)

Is the load dangerous?

Even under the best circumstances, some loads are downright dangerous such as steel coils.  Steel coils are extremely heavy rolls of steel that are held on a flatbed by chains. Some truckers won’t touch them because of the danger involved with transporting them.  

How to Get Higher-Quality Loads

There are some steps that can improve your chances of obtaining higher-quality loads that will bring in higher pay and improve your business.  

Know your own operating costs.  If you don’t, you could take on a load that will cost you money or one that is worth so little it’s not worth your time.  Knowing the minimum amount that you need to make a profit will give you more negotiating power for rates. Walk away from loads that don’t offer enough.

Look at every aspect of the trip.  Things like wait-times can eat into a trucker’s profits in a big way.  These wait-times usually occur during load pickups and drop-offs. When you’re paid by the mile and you’re not moving, you’re losing money.

Consider government contracts.  Sure, it’s hard work to get them and there’s a lot of competition, but they can pay really well.

Get endorsements.  Getting specialized training and license endorsements can bring in better loads.  Whenever there is special training required, there will be fewer qualified truckers to haul the load. Examples:  

    • Liquid hauling.  Driving reefers, hauling liquids, requires added training and knowledge.  If the chemicals are hazardous such as gas or chemicals, a special hazmat certification is required.  
    • Oversized loads.  These loads also have a special license and training as well.
    • Driving specialty trucks.  Car carriers, dump trucks, mining trucks can all bring in higher pay.

Use a good load board. Load boards can help find quality loads in many ways.  They create a more balanced freight lane by cutting down on deadhead miles, find larger, established shippers who pay on time, show you the freight lanes you want to drive, and help you manage your operation.  Using a good load board can save a lot of time tracking down loads, making the whole process more efficient. After all, time is money and if you’re getting paid by the mile, you aren’t getting paid for looking for loads. 

Direct Freight Services is a web-based load board that allows users to search for loads or post trucks.  It has many helpful features like full credit reports, load filtering, payment expectations, and broker authority information.  Whether accessed online or now through our easy-to-use Direct Freight app, Direct Freight helps you find the right loads. Go to DirectFreight.com and start searching for those high-quality loads today!

How a Product Gets From Factory to Your Doorstep

how-a-product-gets-from-factory-to-your-doorstep

In logistics, one thing is connected to the next.  You buy an item online and although it may seem like it miraculously appears on your doorstep a few days later, it actually goes through many coordinated steps to arrive there. 

A supply chain is just that―individual links that make up a long chain.  For example, you want to buy a dinosaur action figure from an online retailer who acquires them from China.  Before you’ve clicked the “add to cart” button, your dinosaur action figure has already begun its long journey.

 

Dinosaur Action Figure  Supply Chain

  1. Raw materials are sent to a manufacturing plant in China via boat, plane, train, or truck.
  2. Manufacturing plant molds plastic into the perfect dinosaur action figure.  
  3. Manufacturing plant sorts and ships dinosaur action figure to a port via truck or plane.  
  4. Shipments are loaded into shipping containers and loaded onto a ship bound for the U.S.
  5. At the U.S. port, containers are off-loaded and wait for further transportation.  
  6. Shipping container or its contents are loaded onto a truck,train or plane and sent to a warehouse.
  7. You place your online order and the dinosaur action figure is on the move again.
  8. At that warehouse, the freight is sorted and then loaded onto a truck to be sent to another warehouse.  This process could happen several times before the dinosaur action figure arrives at a retail outlet or distribution center for online orders. 
  9. Distribution center uses 3PL to deliver your dinosaur action figure to your doorstep.  Hurray!

 

Of course, this is merely an example of the way a product could get to your front door and the journey is dependant on many things such as starting point and destination, location of the retailer, and the manner in which the shipper chooses to ship their freight.  You may order directly from a foreign company that uses 3PL to get the product to you. Or you could drive to a retailer and buy a product that was flown to the U.S. instead of being shipped by boat.  

The one thing all of these supply chains have in common is that they rely on trucks to move products.  Even if boats or planes are links in the chain, trucks are used to get freight to and from them. Even when trains are used for cross-country journeys instead of long-haul trucking, trucks are still needed to get freight to and from the trains.  

Whether trucks are big rigs or 3PL vans, they will remain the backbone of every supply chain around the world.  It’s why there’s such a high demand for truck drivers with no hint of slowing anytime soon.  

If you’re a trucker who’s interested in becoming one of those important links in the supply chain, a good load board like Direct Freight Services is a great place to start.  With helpful features like a mobile app, quick pay, deadhead miles, text alerts, and turn-by-turn routing, Direct Freight will help truckers find the loads they’re looking for.  Sign up today at Directfreight.com and see how Direct Freight can start working for you!

Shippers: How Load Boards Can Help Your Business Grow

loadboards-help-business-grow

For anyone who ships freight, a good load board is the most essential tool in the shipper’s toolbox.  It not only allows loads to be posted and seen by many available carriers, but it also has features that help organize loads, track freight, and streamline the shipping process.

What is a Load Board?

A load board is an online system that allows shippers to post loads that need to be shipped and for truckers and carriers to find them.  Essentially, load boards match people with loads to ship with people who ship loads. Good load boards have useful features that make the entire shipping process move smoothly and allow the shipper to include relevant details about the shipment. This weeds out carriers that don’t meet the shipper’s needs or requirements and streamlines the process.

How a Load Board Can Help a Company Grow  

Load boards are much more than a handy tool.  Load boards can help companies that need to ship freight grow.  Even for shippers who have a loyal list of dependable carriers, load boards can be useful for finding a new carrier in a pinch if shipments fluctuate seasonally or business grows and the shipper finds he needs more carriers.  

They are also useful if the shipper needs to send freight to a new location that the current carrier cannot accommodate.  With a load board, anywhere a shipment needs to go, there will be a carrier that can take it there.

As a shipper who doesn’t use a load board but instead works directly with a trucking company to deliver goods, life is busy.  Taking the time to shop around for better rates is probably out of the question. Load boards can be competitive and can help shippers make new connections at competitive rates.  Using a load board allows shippers to expand shipments and expand the business.

It also gives the shipper the lowdown on a carrier’s licenses and whether or not a trucker has a good driving record.  In turn, the carrier can see if the shipper is reputable and pays carriers in a timely manner.

Load boards help shippers and carriers avoid deadhead miles so money is being earned on the return trip instead of paying for an empty truck.

Often, shippers use freight brokers as a middleman to facilitate shipping and negotiating while they spend more time running the business.  Of course, this comes with added cost. Others prefer a more hands-on approach to shipping and a load board that has an extensive database and useful tools can facilitate that.  

DirectFreight.com has everything shippers should be looking for in a load board.  With its clear-cut interface, customized features like important saved documents, email and text alerts, and a convenient new app for drivers, Direct Freight is the only load board you’ll ever need.  It not only provides current load and truck information, but it also makes your business more organized and professional. Check it out for yourself DirectFreight.com and watch your shipping company flourish!

Are Load Boards Worth Their Cost?

are-load-boards-worth-their-cost

For trucking companies, it’s not just a matter of booking as many loads as possible, it’s important to book as many high-quality loads as possible.  High-quality loads come from dependable shippers who have above-average margins, and pay in a timely manner.  A good load board is a useful tool to help keep your trucks rolling, but is the monthly subscription fee worth it?

Load boards can help you:

Get Clients

Using a load board can help you gain trusted clients that you can build long-term relationships with.  This allows you to cut out the middleman and not go through a freight broker, which will increase your margins.

Diversify

A wise investor diversifies his investments to be able to weather any negative periods.  The same approach should be applied to your trucking business. Don’t put all of your eggs in one basket.  If you get all your loads primarily from one source, you’ll be in trouble if that company has a problem.

Find a Trustworthy Broker

As part of their diversification, many companies will work directly with shippers and with freight brokers.  It’s important to find one that is reliable and will earn you money.  To learn more about how to find the right freight broker, go here.

Eliminate Deadhead Miles

If you’re going to be bringing home an empty truck, be sure to include those costs in your rates.  Better yet, line up a load for the return trip. This is where load boards are essential. It’s so easy to search your return route for loads that can be made along the way.  

Shop Around

Load boards allow you to shop around for loads that will be most beneficial to your company.  Think quality, not quantity.

Are Free Load Boards a Good Deal?

As they say, the best things in life are free.  This may be true for many things but for load boards, it is not.  Free load boards will certainly save you a monthly fee that most load boards charge.  However, most top companies prefer to post their loads on the paid sites so you won’t see the quantity or the quality that you would find on subscription load boards.  Also, some of the “free” load boards are only free for a limited time, have duplicate loads and outdated information.

 

Tips for Working with Load Boards

Know the Low

Before you reply to a post to negotiate a rate, always know your lowest possible rate that allows you to break even.  This will make negotiating a rate for a shipment much quicker and easier.

Walk on By

Don’t be afraid to say no.  If a load isn’t going to earn much and may cause more problems than it’s worth, keep walking.  Load boards make it easy to find one that will work for you.

Don’t Overbook

If you’re finding a lot of good quality loads on a load board, be careful.  If you book more than your company can handle, you’ll start missing deadlines.  This could hurt your company’s reputation for being dependable and trustworthy. It’s important for your business’s success that you make timely deliveries.

 

If you’re starting out as a carrier, a good load board is essential.  It’ll help you make contacts with which you can build direct relationships.  Once you have those connections, it’s good to continue to use the load board to fill in gaps and book deadhead miles.  

Direct Freight Services is a full-service subscription load board that can help you maximize your margins with our huge database of quality loads.  With helpful features like the app, load searching, truck posting, credit reports and scores, load filtering, turn-by-turn routing, and text alerts, Direct Freight is the only load board you’ll ever need.  Go to DirectFreight.com and try it out today!

Direct Freight Services Has a New App!

direct-freight-app

Direct Freight Services, one of today’s leading load boards now has a new app!  The new app lets drivers search for loads from Direct Freight’s extensive loads database right from the comfort of their favorite mobile devices.  

The database has more than 300,000 loads daily that can be filtered to weed out the ones you’re not interested in and return only relevant, potential loads.  You can search and filter by a variety of preferences including origin, radius of origin, destination, ship date, full or partial size, trailer type (dry van, flatbed, reefer, step deck/single drop, double drop, van & vented, curtain van).  The returned results can be sorted by age (newest), pay rate (highest), deadhead (shortest), trip length (longest), origin city (A-Z), origin state (A-Z), destination city (A-Z), destination state (A-Z), trailer type, load size, weight ship date, credit report, and company name.  By customizing with your favorite filters and sorting your results, you can find just what you’re looking for with just a few taps.

Until now, Direct Freight was available on mobile devices by accessing the website but the new app streamlines everything to run more smoothly and efficiently on Apple and Android smartphones.  

Each screen within the app is clear and easy to navigate.  Posting your truck is simple and quick―simply input your origin, destination, trailer type, and the dates that you’re available and let the shippers find you.  You can also include your vehicle’s length, width, height, maximum weight, and any special comments you’d like to make.

No more sifting through loads that are already taken.  Direct Freight updates its loads in real time so you’ll always get current information.

When searching for loads, it’s difficult to know who to trust.  Unfortunately, there are scammers, dishonest shippers, and ones who are resistant to pay.  The new Direct Freight app has the same helpful credit score feature that is found on the Direct Freight website. You’ll  know exactly who you’re working with, reducing the risk of getting scammed. Along with detailed information on freight brokers and shipping companies, you can also see how long each shipper takes to pay so you can avoid the ones that are slow to pay if you choose.  Reviews are also available. Once you’ve found a shipper that you’d like to contact, there’s no looking up numbers and trying to remember them, just call them directly from the app!

Owner/operators and carriers who rely on Direct Freight to find loads or post trucks know what an invaluable tool it is for the success of their business.  The app is available on the App Store and Google Play and can be used with an existing Direct Freight account. If you don’t have an account, you can sign up in the app or on the website.  

Finding loads has never been easier than with the Direct Freight app.  To find out how Direct Freight can help you find the right loads and keep your trailer loaded go to DirectFreight.com today.

Traffic Congestion Costs the Trucking Industry Billions Annually

trucking-industry-traffic

Nobody enjoys sitting in traffic, breathing in fumes, inching along at tortoise-with-a-limp speeds.  Traffic congestion is an increasing problem in the U.S. and is responsible for fender benders, pollution, and missed appointments, not to mention lots and lots of swearing.

Traffic congestion is much more than an inconvenience or an annoyance.  According to ATRI (American Transportation Research Institute), traffic congestion added $49.6 billion to the costs of doing business in the trucking industry in 2014.  For truck drivers, it’s not just a matter of burning through fuel, it causes problems delivering loads on time, increased wear and tear on trucks, and decreases the number of loads that can be taken, along with those ballooning fuel costs.  With the ever-growing population, and companies like Amazon driving a consumer expectation of two-day deliveries, more and more trucks are joining the traffic every day.

It’s a multi-faceted problem and its solution is equally complex.  

 

What Cities Can Do

Adding more lanes to roads and highways may be inevitable but big government road construction projects that increase capacity for vehicles have become politically unpopular in an era where global warming has demanded we decrease carbon emissions.  Additionally, the results of these big road projects can be unpredictable. Boston’s Big Dig project which took 16 years to complete, cost state and federal taxpayers $15 billion.  By moving the interstate underground, drivers heading to the airport and those in the downtown areas saw some congestion relief, but drivers coming in the city from any direction still face daily stop-and-go traffic.  In fact, it’s been observed that when these road projects are complete, more drivers flock to these roads and abandon the alternative routes that they’ve been taking to avoid the original traffic resulting in congestion all over again.

There are numerous things that cities can do to help ease traffic instead of or in conjunction with road projects such as carpool programs, incentivizing public transportation, creating truck-only lanes, replace tolls booths with high-speed toll sensors, and use moveable median barriers to reverse lanes during peak hours.  

 

What Truckers and Trucking Companies Can Do

While we look to government solutions, we must also look to truckers and trucking companies to take an active role in solving the problem.  The trucking industry has been focusing on technology to find better routes for trucks to minimize the amount of time spent sitting in traffic.

Some things that truckers can do to save fuel:

Fill those deadhead miles.  Deadhead miles are return miles with an empty truck.  Look for return loads so you’re not driving an empty truck.

Fill up.  The fuller the tank, the better the mileage.

Avoid idling.  Turn the truck off whenever possible.

Cruise along.  Use cruise control when it’s safe.  Trucks are designed to run efficiently this way.

Keep the truck maintained.  A well-maintained vehicle uses less fuel.  Get regular oil changes, A/C checks, tire condition checks, and wheel alignments.  

Keep tires inflated.  Regularly check tire pressure to make sure tires are not under- or over-inflated.  

Don’t speed.  The optimal speed for saving fuel for trucks is 65 MPH.

Take it easy.  Speeding up and slowing down unnecessarily can eat up fuel.  Regulate speeds.

Limit A/C usage.  At lower speeds, open windows cause trucks to use less fuel than the A/C does.

Be more aerodynamic.  Make sure that the roof-mounted air deflector is adjusted so air flows over the trailer.

Use the right technology.  The right route-planning software can help truckers plan the most efficient route.

Direct Freight Services allows truckers to not only find loads but it also provides tools to deliver those loads as efficiently as possible.  By using the load board to fill return miles, deadhead miles can be minimized. The Direct Freight website also provides information on hazardous weather conditions that can slow delivery times, and the turn-by-turn truck-specific routing can make sure you avoid traffic without getting lost.  

To see how Direct Freight  can improve your fuel usage, go to DirectFreight.com today!

How to Start Your Career as a Freight Broker

freight-broker-career

It’s no surprise that the trucking industry is booming.  E-commerce has made it easier than ever to find and purchase anything that businesses and consumers could possibly imagine. The constant thirst for things brings the growing need for shippers and carriers.  

For shippers to do their job effectively, they need to be like an octopus with many arms working independently.  One arm to find a dependable carrier. One to negotiate rates. One to make the arrangements and another to track shipments and make sure they arrive on time.  And several other arms to deal with any breakdowns, slowdowns, or other emergencies. That’s why, as the industry grows, more and more shippers are employing the services of independent freight brokers.  

A freight broker works as a middleman between the shipper and carrier to ensure that the delivery of the freight is on time and on budget.  For a motivated, self-starter, the freight brokering business can be a rewarding and lucrative career choice. While a background in the trucking industry is helpful to understand the business it can provide a boost from the start with already-made contacts. However, not having that experience is not a deal-breaker.  Even industry outsiders can become successful freight brokers if they’re dedicated to learning the business.

How To Start Your Own Freight Brokerage

Get some training.  There are lots of online or classroom classes available to teach the freight brokering business inner workings.  By doing some training, you can hit the ground running instead of learning as you go.

Register Your Company.  You must register as a business or fill out a DBA (Doing Business As) form.  You can register as a sole proprietor, a partnership, corporation, or a limited liability company.  The differences between them can be found here.

Make a business plan.  Lenders will need to see a business plan before they provide any kind of financing.  A business plan also works as a helpful guide to steer you through your business’ the beginning stages.

Insure yourself.  Obtain the required general liability and cargo insurance.  Most shippers won’t do business with an uninsured freight broker anyway, but you also need it before you get your freight broker license.

Get your freight broker license.  You’ll need to obtain a USDOT or MC number and register with FMSCA.  To do so, fill out an application with the Federal Motor Carrier Safety Administration, or FMCSA.  More information can be found here.  

Obtain a surety bond.   This is a type of insurance.  It guarantees that carriers will be paid for their work and that as a broker, you will follow the rules.  Freight brokers are required to have at least $75,000 in a surety bond.

Get a legal process agent.  This is an FMSCA requirement.  There needs to be a legal process agent in every state you do business in case you are sued in that state.

Get money.  You’ll need start-up money to begin operations.  If you don’t have your own money, you’ll have to open a line of credit with a bank.

Equip yourself.  You’ll need a computer, printer, copier, fax machine, phone (landline and cell), office supplies, and an internet connection.  

Make a website.  You need to begin marketing to clients right away so make sure your website looks great, has pertinent information, and is easy to navigate.   

 

Once you’re all set up and legal, you can get to work.  Just like the real estate agent’s motto is “location, location, location”, a freight broker’s motto is “contacts, contacts, contacts”.  A successful freight brokerage relies on its contacts, quantity and quality. If you have a background in the transportation industry, you may already have a wealth of leads to pursue.  Ask people you know where they work. Look for companies in your area that ship products.

Another great way for a freight broker to build their contact list is by using a load board. DirectFreight.com is an easy-to-use load board that allows you to find trucks and carriers. It also has useful tools such as mile calculators, fuel price data, and other useful features.  Call Direct Freight Services today at (888)894-4198 or go to https://www.directfreight.com/home/ to sign up.  With DirectFreight, your freight broker company will have the tools it needs to become a success.

 

Sources:   

https://www.fmcsa.dot.gov/registration

https://www.fmcsa.dot.gov/registration/process-agents

Freight Brokers: How to Increase Profits

freight-brokers-how-to-increase-profits

Freight brokers serve an integral role in the trucking industry today.  They are go-betweens. Consultants. Negotiators. Problem-solvers. They perform all the necessary tasks to move freight from shipper to destination as quickly and efficiently as possible, all while solving any problems that pop up along the way.

So how do they make a profit?  Freight brokers earn their money by moving freight cheaper than the shipper is paying to ship it.  Successful freight brokers don’t simply pick a bottom-of-the-barrel carrier to create the biggest profit margin.  They negotiate the best price they can with carriers who have reliable trucks and reliable truckers. Breakdowns and truckers who don’t show up can be a costly risk, so good freight brokers find carriers who put the money into their equipment as well as their employees.

There are other ways freight brokers can increase margins.

Think globally.  

The world is better-connected and smaller than it’s ever been before.  Sure, setting up operations in another country may be an extremely intimidating prospect, with foreign regulations and the currency exchange.  However, it could be relatively easy to find an untapped market abroad.

Always be on the lookout for leads.

Freight brokers should always be on the lookout for more leads, and ways to generate new leads.  Targeting advertising using social media outlets like Facebook, Twitter, and LinkedIn can significantly increase a freight broker’s reach.  Writing a blog or guest-writing for an established company can develop leads.

Invest in an effective website.

Websites don’t merely tell potential clients who you are.  What good is that information if no one sees the website because it’s lost in a sea of other sites? A professional web designer can create a website that has effective SEO (Search Engine Optimization) so that when potential clients search for freight brokers, your website makes it to the top of the search results.  Adding content such as blogs or videos will help improve SEO on an ongoing basis.

Invest in things that will bring you the highest return on investment.  This could be anything from advertising to nurturing current relationships.

Network, network, network.  

For freight brokers, it’s all about the contacts.  Look for online communities, groups, and forums. Join trucking industry groups like the ATA (American Trucking Associations) or NASTC (National Association of Small Trucking Companies), or think outside the box and join your local chamber of commerce or other local groups businesses that need to ship freight.  

Diversify your client list to include both small and large companies.  

If you only have a few large companies that you work for, you’ll be losing a big chunk of revenue if you lose a client.  

Nurture relationships.

All relationships are vital to a freight broker, and no matter if it’s a carrier, an individual driver, or a shipper, listening is key to keeping them.  Ask questions about shipments, concerns, or even personal getting-to-know-you type questions and listen to the replies. A personal touch helps to build a trusting and long-term relationship.  Honesty goes a long way too.

Use the best freight management software.  

Tools like Direct Freight Services make tracking shipments simple and can easily fill those deadhead miles or fill in gaps in coverage.

If you’re a freight broker, Direct Freight Services can help you grow your business.  It has helpful features like a convenient carrier app, email and text alerts, load posting, truck searches and you can even use Direct Freight to manage all your loads, even ones that aren’t posted on our board.   Direct Freight Services is a valuable tool to add to your Freight Broker’s toolbox.  Go to DirectFreight.com and check it out  today.

 

Sources:  

https://www.nastc.com

https://www.trucking.org/About.aspx

To Use a Freight Broker or Not To Use a Freight Broker?

to-use-a-freight-broker-or-not-to-use-a-freight-broker

That may not have been the question that Hamlet had in mind, but for shippers, the question of whether or not to use freight broker services is an important one. It can make a significant difference in their business’s operation and success.  Freight brokers are the trucking industry matchmakers. They act as liaisons between shippers and carriers and are in charge of getting freight from its origin to the destination.

Pros

Managing shipments is a time-consuming job.  Finding reliable carriers, ensuring timely pickups and deliveries, negotiating rates, finding return loads so resources aren’t being wasted on deadhead miles, and sending/receiving payments are the expected tasks that need to be done when shipping freight.  What about the unexpected?  Breakdowns, accidents, missing payments, drivers quitting are just some of the countless things that go wrong on the road.  

Freight brokers manage this and more.  They move freight, put out any fires that pop up along the way, and procure payments.  Companies use freight brokers so they don’t need to do this time-consuming job and can focus instead on other aspects of running their company to make it successful.

Using a freight broker to handle shipments can be a way to expand operations.  Large companies often have an entire shipping department dedicated to shipping tasks. For smaller or mid-sized companies, having all those resources devoted to just shipping isn’t financially feasible.  A freight broker is paid for the freight shipped so using a freight broker is usually cost-effective.

Freight brokers use the latest technologies like real-time dashboards that track shipments all along their routes.  By using a freight broker, freight shipping companies don’t have to invest in these technologies or worry about upgrading and maintaining them.    

Freight brokers know which carriers are reliable and trustworthy.  They’ve built relationships with carriers that are going to make their jobs easier, which saves money because there will be fewer problems on the road.  Good carriers hire reliable people, maintain their vehicles properly, and are fully insured.

Freight brokers are scalable.  If there’s a sudden increase in product orders, a freight broker will be able to quickly adapt by using their contacts to increase shipments.  This is particularly important for companies whose products are seasonal or during fluctuating economic times.

Freight brokers are experts in the shipping industry so their clients don’t have to be.  

Cons

There are few cons to using a freight broker.  For some people, handing shipping duties over to a broker is out of the question.  These are people who need to maintain complete control over all operations. This is why it’s so important to find the right freight broker, one that can be trusted to handle everything thoroughly and efficiently.  

Due to the industry growth and potential to make decent money, there are numerous new and inexperienced brokers jumping in all the time, which could be costly.  New freight brokers may not have the same access to reliable carriers as an experienced broker which could result in slow shipments, breakdowns, etc.

The best freight brokers are licensed with the Federal Motor Carrier Safety Administration (FMCSA) and should have a membership with the Transportation Intermediaries Association (TIA).  They’ll also have a good rating with the Better Business Bureau and extensive field experience.  

No matter what your answer to the question of whether or not to use a freight broker is, Direct Freight Services is an essential tool for posting loads and finding trucks.  With features like load organization, and weather reports, Direct Freight can make shipping freight run like clockwork. Go to DirectFreight.com to find out more.  

 

Sources:

https://www.fmcsa.dot.gov

http://www.tianet.org

https://www.bbb.org/en/us